Flipkart's SVP Prabh Simran Singh and VP Sankalp Mehrotra to resign: Report

Prabh Simran Singh, Senior Vice President (SVP) of Customer Growth and Retention, Marketing, and Ads at Flipkart, and Sankalp Mehrotra, Vice President (VP) of Monetisation, are set to leave the company in the coming weeks.

Both executives are currently serving their notice periods, according to a Moneycontol report.

What roles did Singh and Mehrotra play at Flipkart?

Prabh Simran Singh joined Flipkart in August 2022, having previously worked at Disney Hotstar and Google.

He was responsible for customer growth and retention, marketing, and advertising. Sankalp Mehrotra has been with Flipkart for over eight years, focusing on monetisation strategies. Their roles are critical to Flipkart’s operations, especially in driving customer engagement and revenue through advertisements.

Why are they leaving?

The departures of Singh and Mehrotra add to the growing list of senior executives who have left Flipkart in recent months.

Many executives from large companies are leaving to start their own ventures or join smaller firms. This trend is part of a broader shift where experienced leaders seek to scale small businesses into larger brands. 

In February, Sandeep Kohli, SVP and head of data centres left Flipkart after nine years. Other senior executives, including Amitesh Jha, Bharath Ram, Ayyappan R, and Dheeraj Aneja, also departed around the same time.

These exits are seen as part of Flipkart's strategy to enable wealth creation and career planning, providing opportunities for individuals to pursue the next phases of their careers.

Who will take over their responsibilities?

Sandeep Karwa, Vice President of Flipkart Ads, has been appointed as the new leader for Flipkart Ads.

Karwa has been with Flipkart for over 12 years and has played a significant role in shaping and scaling various business categories. His appointment was announced in a separate media release by Flipkart on May 20. 

Additionally, Flipkart has introduced an insights platform called IRIS (Insights and Research Intelligence System) to help brands better understand consumer behaviour. This platform aims to provide detailed reports on user behaviour, market trends, and comparative analysis, supporting homegrown direct-to-consumer and new-age brands.