Flipkart Wholesale reports 3x increase in digital adoption among Kirana stores

The Flipkart Group continues to strengthen the growth of Kirana stores through its e-commerce adoption initiatives. Ecommerce giant Flipkart, on Monday, announced that Flipkart Wholesale and Best Price cash-and-carry business has seen a 3x growth in e-commerce adoption from Tier-2 and Tier-3 cities in the period between January 2021 and June 2021.

"Best Price cash-and-carry business has seen a 3x increase in e-commerce adoption among kiranas in tier 2 and tier 3 cities from January 2021 to June 2021, signaling that Bharat is warming up to e-commerce," the company said in a press statement.

According to the company, Flipkart Wholesale and Best Price cash-and-carry business, serves over 1.5 million customers across the country, including kiranas, HoReCa (hotels, restaurants and cafeterias), and O&I (offices and institutions).

The company also reported while dairy and fresh produce categories saw a 2X growth on the Best Price app and website, The membership base for stationery items and electronic appliances categories has also doubled in the same period.

It also said that while one in every three customers is now transacting online through its Best Price app and website, Flipkart Wholesale is also witnessing an increase in the adoption of e-commerce among its Best Price members and more than half of the customers are now doing an online transaction without any assistance.

Speaking on the development, Adarsh Menon, Senior Vice President and Head - Flipkart Wholesale, said:

“Flipkart Wholesale is built on the core value proposition of bringing prosperity to Indian kiranas by making their business easier using technology. All our efforts are aimed at helping small businesses which have emerged as self-starters in adopting e-commerce to make purchases. We believe our cutting-edge digital solutions will solve local pain points of kiranas, herald a new era in the B2B ecosystem and make the country’s supply chain more resilient and self-reliant.”

Flipkart Wholesale introduced Cash on Delivery and Digital Payment of Delivery, to help small retailers manage their operating costs and improve liquidity in the business.

The company has also introduced instant short-term collateral-free credit solutions to its members in partnership with banks and fintech lenders. The instant credit solution helps small retailers to avail up to 14 days of interest-free credit ranging from Rs 10,000 up to Rs 25 lakh through an end-to-end digital process.

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