Flipkart Wholesale to triple its footprint by December to serve Kiranas

India's homegrown Flipkart Group's digital B2B marketplace Flipkart Wholesale, today announced its plans of expanding its client base in India to nearly 2,700 cities, with an aim of making business easier to lakhs of small businesses and Kiranas across the country.

Speaking on the development, Adarsh Menon, Senior Vice President, and Head - Flipkart Wholesale, said, “We launched Flipkart Wholesale with an aim to bring prosperity to the B2B retail ecosystem and solve local pain points of kiranas across the country. Despite challenges induced by the pandemic, we have seen a strong response from kiranas who are now realizing the benefits of digitization and warming up to e-commerce as the go-to means of purchase. We will continue to leverage the technology strengths from the Flipkart group and enhance livelihoods and local supplier ecosystems across the country.”

The company in a release said that it will be working to grow its supplier base by 58% in 2021, after seeing its Kirana customer base rise 17% year over year from January to June 2021. The second half of the year is expected to grow at a rate of 33% year over year.

After acquiring the cash-and-carry business of parent company Walmart under the label Best Price, Flipkart launched Flipkart Wholesale in 2020.

Flipkart Wholesale said it will continue to focus on Kirana stores as a customer segment with bundled credit offers, payment options, and a network of cash-and-carry stores for an omnichannel play.

Flipkart Wholesale has over 1.5 million members in India, including kiranas, HoReCa (hotels, restaurants, and cafeterias), and O&I (offices and restaurants) (offices and institutions).

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