Flipkart's Super.money buys BharatX to expand credit offerings

In a move aimed at strengthening its credit offerings, Flipkart-backed fintech venture Super.money has acquired the technology and key team members of BharatX, a Y Combinator-backed fintech credit startup, for an undisclosed sum.

The acquisition brings together expertise in checkout financing solutions such as Buy Now, Pay Later (BNPL) and consumer durable loans, paving the way for Super.money to deepen its presence in India’s credit-on-UPI market.

Acquisition details  

Super.money, which was set up as a separate entity by e-commerce giant Flipkart in 2023, has taken over BharatX’s technology, intellectual property, and core team. BharatX will continue to function temporarily to manage its existing 12- to 18-month loan cycles before winding down.

According to Super.money’s founder and Flipkart executive, Prakash Sikaria, the deal focuses on expanding credit solutions through UPI for both Flipkart and direct-to-consumer platforms.

The move does not include all of BharatX’s assets due to its existing credit-related liabilities, but it will allow Super.money to introduce new credit lines, manage loans, and use BharatX’s risk underwriting technology.

Focus on BNPL and checkout financing  

Sikaria explained that BharatX’s work in BNPL and consumer durable loans naturally fits Super.money’s plan to offer credit-first UPI solutions to a wide user base.

Two products in development include a “Khata”-style line of credit that lets customers make multiple purchases throughout the month and settle the bill later, and a “pay-in-three” plan that splits payments into three equal installments.

These new services target young consumers looking to upgrade smartphones, buy fashion items, and enjoy better travel experiences without heavy upfront costs.

Growth plans and funding  

Super.money’s progress has caught the eye of investors. The company is reportedly in advanced talks to raise around $35 million to $40 million in a new funding round led by Flipkart, with external investors also expected to participate.

This would be in addition to the $15 million to $20 million Flipkart initially invested when it established Super.money as a separate venture.

The platform has already seen rapid growth in the UPI space. In January 2025, it processed 124.8 million transactions, ranking it seventh among UPI apps in India, according to data from the National Payments Corporation of India.

“BharatX has been working on BNPL and consumer durable loans for a lot of D2C brands. And as we thought of the next phase of our growth, we wanted to focus a lot on credit lines on UPI and solving for BNPL and consumer durable products via credit line on UPI, both on Flipkart and across D2C platforms. And that is where we saw the synergy with the BharatX platform," said Prakash Sikaria.

Super.money plans to roll out its new BNPL and checkout financing products in the coming months, leveraging BharatX’s loan management and risk assessment platform.