Former cricket legend Sachin Tendulkar Kissht as an investor and brand ambassador

In a significant development for the Indian financial technology sector, Kissht, a Mumbai-based digital lending platform, has announced a long-term collaboration with cricket icon Sachin Tendulkar.

This partnership positions Tendulkar as both a strategic investor and the brand's first-ever ambassador, aligning his legendary reputation with the company’s vision of providing transparent, accessible financial services to millions of Indians.

Tendulkar's Role: Building Trust and Expanding Reach

The partnership is aimed at enhancing Kissht’s business growth and strengthening its position as a trusted provider of seamless credit financing.

Tendulkar will feature in various marketing campaigns and initiatives designed to reinforce the company’s commitment to speed, transparency, and accessibility in financial services. 

Speaking on the association, Tendulkar expressed his enthusiasm, stating, “It’s a delight to be associated with Kissht, a brand that aspires to help Indians meet their aspirations through the power of finance. Kissht’s focus on trust and accessibility struck a chord with me, and I look forward to supporting their journey in building one of the most trusted and respected digital financial platforms for millions of Indians.”

Leadership comments

“Sachin Tendulkar is a name that resonates with the entire country, and with an association with the icon, we aim to position Kissht as a brand that serves every Indian. While choosing the first face of the brand, we wanted someone who would not only showcase trust and dependability but also represent our core propositions of speed and transparency. As a brand made in India, designed to serve Indians, being represented by ‘The God’ of the sport that every Indian swears by, is a moment of pride for the Kissht family,” Ranvir Singh, founder and CEO of Kissht, said.

Kissht offers fast and convenient credit financing options to those who lack access to traditional banking services.

By bringing Tendulkar on board, the company hopes to extend its reach across diverse demographics, fostering financial empowerment and simplifying the borrowing process for its customers.