Former Indian cricketer Gautam Gambhir joins CoinDCX as a brand ambassador

Homegrown crypto exchange CoinDCX today announced the appointment of former Indian cricketer Gautam Gambhir as its new brand ambassador.

With this appointment, Gambhir will be the first face of the 'Learn Karo. Crypto Karo.' campaign, an initiative designed to empower Indian investors with essential knowledge before venturing into crypto investments.

Empowering Indian investors

CoinDCX said that the country boasts a strong investor community of over 160 million, including more than 5 million traders engaged in equity and other investments; however, many remain hesitant to consider investing in crypto due to lack of understanding of the emerging asset class.

With this new brand campaign, CoinDCX seeks to break down these barriers, enabling more Indians to confidently engage with this dynamic and promising asset.

The long-term commitment of educating investors through the brand campaign ‘Learn Karo.Crypto Karo’ will feature ambassadors recognized as experts and coaches in their respective fields, aligning with CoinDCX’s mission to educate.

Leadership comments

Sumit Gupta, Co-founder of CoinDCX, said, “We’re thrilled to welcome Gautam Gambhir as our brand ambassador. His iconic career and values resonate with trust, grit, and commitment to learning that defines our brand. Our success is rooted in the trust of our 15 million customers who appreciate a platform focused on transparent, informed investing. Education has always been at our core, and we understand the risks of investing without a solid foundation of knowledge. As crypto adoption grows in India, we’re doubling down on our efforts to empower investors through knowledge first.”

He added, “CoinDCX is now stepping up as the 'Crypto Coach,' putting the consumer’s confidence and learning journey at the forefront of our efforts. In seeking a brand ambassador who embodies our philosophy of learning as the path to confidence, Gautam was the ideal choice. Both as a player and a coach, he has championed grit, focus, and hard work as essential for building lasting success.”

What did Gautam Gambhir say?

Gautam Gambhir said, "Before making any decision, you first need confidence—and confidence comes from knowledge about the subject.. That's why I'm partnering with CoinDCX in its educational initiative, to help give India the confidence to explore crypto knowledgeably and responsibly. Every investment platform should put learning at its core. My message through this partnership is simple: first learn, and then invest.”

Through its education initiatives, CoinDCX has so far empowered over 4.45 million people, advancing its mission through impactful programs like Unfold, DCX Learn, Namaste Web3, and Community Chapters.

Namaste Web3 has evolved into a nationwide movement, extending in-person education beyond metro areas to cities like Ahmedabad, Pune, and Jaipur. CoinDCX’s Community Chapters are active across 20+ cities, fostering crypto awareness and knowledge.