Former Nissan India MD Rakesh Srivastava joins B2B SaaS startup BiUP.ai

BiUP.ai, a B2B SaaS platform specializing in AI-driven immersive technology, has announced the onboarding of Rakesh Srivastava, former Managing Director of Nissan Motor India, as a Mentor and Advisor.

The partnership is set to accelerate BiUP.ai’s mission by defining and creating AI-driven global product offerings on customer experiences, the startup said in a statement.

Rakesh to shape BiUP.ai’s strategic direction

As an advisor and mentor, Rakesh will play a crucial role in shaping BiUP.ai’s strategic direction. He will work closely with the leadership team to drive innovation, enhance governance, and build high-performance teams.

Drawing from his experience of leading Transformation, Turnaround, Growth & Startup experiences at Global Auto majors Nissan Motor India, Hyundai Motor India Limited, Maruti Suzuki India Limited & JSW Electric Vehicle, Rakesh’s experience will support BiUP.ai in scaling its operations across geographies, industries, and product lines.

The startup said that its efforts would be centred around creating customer-centric strategies, fostering operational excellence, and ensuring sustainable growth & enhancing stakeholders' value.

Leadership comments

Prashant Sinha, Founder and CEO of BiUP .ai, expressed his excitement, saying, “Rakesh’s remarkable expertise in business transformation and strategic leadership is crucial for BiUP.ai. His proven track record of driving growth and navigating disruptive challenges will be instrumental in steering us toward our global aspirations.”

“I am excited at this opportunity to be part of BiUP.ai in their vision, working with a team driven by innovation towards contributing to transforming product and customer experiences globally,” said Rakesh Srivastava, Mentor and Advisor at BiUP.

“From leading Nissan’s turnaround & transformation with the launch of the iconic Nissan Magnite to doubling Hyundai’s volumes and elevating Maruti Suzuki’s growth & brand equity. I have always believed in challenging conventions to deliver exceptional value & I am eager to bring this philosophy to BiUP.ai.” 

What does BiUP.ai do?

BiUP.ai is a SaaS platform transforming product and customer experiences through AI and Immersive Tech, powered by Data Intelligence to create unified, connected journeys across all touchpoints—driving engagement and enhanced business performance.

The startup claims to have a presence in India and the United States, serving diverse industries, including Auto-tech, Fashion-tech, Home Décor, and Lifestyle.