Gaming firm Nazara Tech partners with Lysto to launch “The Growth Protocol”

Indian gaming giant Nazara Technologies, through its subsidiary Nazara Technologies FZ LLE, has teamed up with Lysto, a gaming-focused blockchain startup, to introduce The Growth Protocol—an L1 infrastructure layer, purpose-built for digital marketing and growth applications on the blockchain.

Lysto is backed by leading VCs like Hashed, SquarePeg, Tiger Global, Distributed Global, Beenext, and prominent angels like Balaji Srinivasan, Sandeep Nailwal, Jaynti Kanani, Bobby Ong, and T.M. Lee.

A blockchain solution for marketing  

The Growth Protocol aims to transform the Web3 marketing ecosystem by offering transparency, fairness, and monetary benefits to its participants.

Leveraging blockchain technology, the protocol facilitates decentralization, allowing users to control their digital identities and engage in trustless interactions.  

Nitish Mittersain, CEO of Nazara Technologies, highlighted the platform's innovation potential: “We are very happy to innovate on new and upcoming technologies such as Web3, VR & AI and look forward to integrating our games with relevant Web3 technologies that can add value to our players.”  

Sadiq Ahamed Shaik, CEO of Lysto and founder of The Growth Protocol, said, “The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain, empowering users through decentralization for marketing and growth initiatives.”  

Debut at India Blockchain Week

The Growth Protocol makes its public debut at India Blockchain Week, a significant event for the Web3 community globally.

Alongside a private testnet launch, the team released a proof-of-concept loyalty dApp for game marketing, showcasing the practical application of Web3 technology in the gaming industry

Collaboration and expertise  

The Growth Protocol team, composed of experienced professionals previously at Microsoft and Google, is actively engaging with Web3 developers, key opinion leaders, and marketing professionals at India Blockchain Week, fostering collaboration and innovation.

The Web3 community at IBW is invited to meet the team in person, join the test net launch, and participate in rewarding quests. For those who won’t be at IBW are welcome to connect with The Growth Protocol through their website and social channels on X or LinkedIn and more."