AI-driven nutrition marketplace GetSupp raises Rs 9.5Cr led by General Catalyst, Better Capital

GetsUpp, an AI-driven nutrition and supplements marketplace for users to learn, discover, and buy supplements according to their needs, has raised Rs 9.5 crore (approx. $1.2 million) in a seed funding round led by General Catalyst and Better Capital.

The round also saw participation from angel investors, including Saurabh Garg (NoBroker), Ankit Nagori (Curefoods), Kunal Shah (CRED), and Rohit Kapoor (former global CMO of OYO), and Mohit Sud (VP, marketing, Unilever).

Founded in 2022 by Arpit Gupta and Deven Vyas, The Bangalore-based startup operates an AI-driven nutrition and supplements marketplace where users can learn, discover, and buy the supplements through a tailored purchase experience and see visible results via a personalized post-purchase journey.

GetsUpp says it will be focusing on strengthening technology, improving customer experience, and partnering with nutrition brands.

“Our mission is to help every Indian discover the power of nutrition and how right supplementation can help overcome concerns and increase quality of life significantly,” said Arpit Gupta, Co-founder & CEO.

As of now, the entire from discovery to right usage to adherence is broken and that is the reason why penetration of supplements is miniscule when compared to other countries, he said, GetSupp helps the customers discover the right supplements and handholds them through the entire journey, Arpit added.

“India is heavily nutrient-deficient and everyone discovers this at some point. But there is no solution that helps them comprehensively from learning about the deficiency correctly to starting the use of supplements and getting help for ongoing adherence. GetSupp is addressing this problem with a solution that is tailored to each user and we are excited to be founding stage partner to the team,” said Vaibhav Domkundwar from Better Capital.

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