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Global edtech startup BrightCHAMPS buys Edjust in a cash and stock deal

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Vivek Vishwakarma
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(L-R) Ravi Bhushan CEO & Founder of BrightCHAMPS and Dushyant Panchal, Co-founder & CEO, Edjust

(L-R) Ravi Bhushan CEO & Founder of BrightCHAMPS and Dushyant Panchal, Co-founder & CEO, Edjust

Global edtech platform BrightCHAMPS announced today that it has acquired the Indian K12 education marketplace Edjust to support its global expansion efforts.

The cash-and-stock deal marks BrightCHAMPS’ fourth acquisition since its inception in 2020, following Education10x (2021), Schola (2022), Metamorphosis Edu (2023), and now Edjust (2024).

Using AI and human EQ

Founded in 2022 by seasoned edtech sales professionals Dushyant Panchal, Anmol Mittal, and Sanjay Panikar, Edjust uses a combination of AI and human EQ, with sophisticated data and contact centres to ensure that only parents with high inclination for edtech products are approached for sales.

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The startup claims to have a vast network of parents in the US and UK.

Refining sales model and building parent networks

Under BrightCHAMPS’s leadership, the Edjust founders will further refine their sales model and expand parent networks across the 30 countries where the company operates.

By integrating the sales model with customized and personalized AR, VR, and XR-based interactive digital experiences, prospective students and their parents will gain a comprehensive, 360-degree understanding of their potential learning journeys when enrolling in the courses.

In addition to refining the model, Edjust’s founders will lead the company’s efforts to open up a new distribution channel. The soon-to-be-announced vertical will deliver learning in academic subjects like Maths, Science, and English for students’ all-around success and future readiness, the release notes.

Leadership comments

Elaborating on the development, Ravi Bhushan, Founder & CEO of BrightCHAMPS, said, “We’re thrilled to welcome Edjust into the expanding BrightCHAMPS family. This acquisition is a particularly exciting milestone because it is a clear financial indicator of our priorities and our strategy for growing the company in a sustainable manner."

"It is our view that high customer satisfaction and net promoter scores are critical to the long-term success of a product like edtech with far-reaching impact spanning decades in its customer’s life. With BrightCHAMPS, we’re on a mission to build a learning universe for 21st century skills. Ensuring clarity for our customers has always been our most pressing priority and this is just one more step in cementing that position," Bhushan added.

Founded in 2020, BrightCHAMPS delivers online, offline, and hybrid STEM-accredited classes in Coding, Robotics, AI, Financial Literacy, Entrepreneurship, Communications, and Vedic Maths in 30+ countries.

It has raised $63 million in funding from marquee investors like GSV Ventures, BEENEXT, Premji Invest, and 021 Capital.

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