Global SaaS startup Zinit enters India, announces $2 million investment

Zinit, a global software-as-a-service (SaaS) startup specialising in AI-driven procurement solutions, has announced a $2 million investment to scale its operations in India, one of the world's fastest-growing B2B markets.

The funding, as the startup says, will support local hiring, deepen partnerships, and advance the company's mission to overhaul India's legacy procurement infrastructure with intelligent automation.

Aiming to capitalise on India's $500 billion procurement market

The startup said it seeks to capitalise on India's $500 billion procurement market with the introduction of its AI-powered B2B procurement platform, offering smarter, scalable solutions to streamline the country's inefficient, legacy procurement systems. 

Despite projections for India's B2B e-commerce market to reach $200 billion by 2030, a significant portion of India's procurement processes still rely on outdated, manual systems. Zinit plans to disrupt this space by focusing on tail spend — the neglected portion of procurement that accounts for 30% of procurement value but 80% of the transactions.

What does Zinit do?

Zinit's platform combines AI-led automation with a dedicated customer success team to deliver real-time value. It enables 1-click cross-border tendering with smart supplier matching and real-time translation, reduces tendering time by up to 80%, and follows a success-based pricing model, allowing businesses to pay only upon results.

The platform also fosters supplier diversity, with 50% of new suppliers winning bids, making procurement more inclusive and transparent.

"India is a key market for Zinit's global expansion. The country’s procurement sector is ripe for innovation, and we're excited to bring our AI-powered solutions to help businesses drive efficiency, save costs, and foster supplier diversity," said Anton Buzdalin, Co-Founder, Zinit.