Goibibo onboards Rishabh Pant as brand ambassador for a campaign featuring Sunil Gavaskar

Online travel ticket booking platform Goibibo has appointed famous Indian cricketer Rishabh Pant as its new brand ambassador, unveiling a campaign that also features cricket legend Sunil Gavaskar.

The campaign brings a playful twist to one of Gavaskar's iconic commentary phrases as it showcases travel deals and encourages viewers to plan their next trip with ease.

Youth-centric campaign

Goibibo has been creating fun advertisements that appeal to a wide range of travellers, and the new promotion continues that trend. The campaign adds a fun spin on Sunil Gavaskar's phrase, ‘Stupid, Stupid, Stupid’ during commentary, to guide customers in their travel and stay plans.

According to Raj Rishi Singh, chief marketing officer at Goibibo, Pant's youthful energy and enthusiasm for the game make him an ideal ambassador to resonate with India's travel-loving audience.

"The chemistry between Rishabh Pant and Sunil Gavaskar is bound to captivate audiences of all ages, crafting a memorable experience for both cricket fans and avid travellers alike," Singh added.

What did Pant and Gavaskar say?

Speaking about the campaign, Rishabh Pant said, "I am pleased to partner with Goibibo, a brand I resonate with as youthful and dynamic. It was extremely exciting to work with Sunil Sir for this campaign. I am pleasantly surprised by how well Goibibo has turned this conversation into a playful take on travel plans. "

Sunil Gavaskar added, "I have always believed players have every right to come back at comments about them. I myself did so several times during my playing career. So, I see the funny side of the concept,t and I don’t mind fun being poked back at me."

Goibibo, which operates through a website and mobile app, offers services ranging from flight and train ticketing to hotel bookings, bus ticketing, and car rentals.