GoKwik elevates Abhinav Midha to CBO; says, 'It’s about creating compounding value for...'

Ecommerce enabler GoKwik today said it has elevated Abhinav Midha to the role of Chief Business Officer (CBO). In his new mandate, Abhinav will lead GoKwik’s business strategy, sales organisation, and agency partnerships.

Over the last four years as Vice President of Sales, Abhinav has been instrumental in building GoKwik into a 100% YoY revenue growth company while preserving profitability and operational discipline.

The company said that he architected a predictable and scalable go-to-market engine, integrated cross-functional alignment between sales, marketing, and product, and laid the foundation for the company’s Product-Led Growth (PLG) motion.

“Abhinav has been at the heart of GoKwik’s commercial success story. From building our sales DNA to driving a product-led revenue motion, his leadership has been pivotal in creating a business that’s not just high-growth — but also highly disciplined. As we gear up to expand market share in India, his transition to Chief Business Officer marks the next step in building a globally respected, India-born eCommerce enabler,” said Chirag Taneja, Co-Founder and CEO, GoKwik.

With nearly two decades of experience in retail, e-commerce and SaaS, Abhinav brings a blend of hands-on operational expertise and strategic commercial leadership. He co-founded Shopholix, a retail-tech venture that digitized offline fashion and lifestyle shopping journeys. He also launched a QSR venture and began his career at Café Coffee Day.. 

Before joining GoKwik, Abhinav led partnerships at Magicpin, forging high-value collaborations with major retail networks and food and beverage brands, while also establishing the platform’s F&B delivery vertical.

“The last four years at GoKwik have been an incredible journey of building, scaling, and learning. We’ve created a business rooted in trust, speed, and predictable growth. My vision as CBO is to make GoKwik the best eCommerce enabler which will be vertical-deep powered by product innovation, predictable GTM, and a world-class team. More than growth, it’s about creating compounding value for our merchants, partners, and the entire commerce ecosystem”, said Abhinav Midha.

GoKwik currently powers 15,000+ brands, including Lenskart, Neeman’s, Man Matters, Mamaearth, and others, across fashion, beauty, electronics, wellness, and lifestyle categories.

It enables D2C brands to improve conversions, reduce RTOs, and enhance shopper engagement through its suite of checkout, communication, and growth products.