GoKwik partners with Easebuzz to help eCommerce brands boost sales this festive season

Ecommerce enablement platform GoKwik today said it has partnered with Easebuzz to offer a comprehensive suite of payment solutions to eCommerce brands.

The company said the partnership aims to strengthen the Cash-on-Delivery (COD) and Return-to-Origin (RTO) protection suite provided by GoKwik, allowing businesses to extend their COD reach throughout India.

Easebuzz complements this by facilitating various online payment options, including UPI, credit and debit cards, eNACH for EMIs, and wallets, all with exceptional payment success rates, the release notes.

GoKwik anticipates a surge in festive season sales 

The partnership comes at a time when the Indian ecommerce industry is gearing up for a significant sales boost this festive season, with expectations of a 20% increase. Fashion is projected to lead this growth spurt, followed by the electronics, beauty, and personal care sectors. A notable trend is the predicted spending spree by eCommerce shoppers, with 44% likely to spend double the amount they did in the previous year, the release said.

Focusing on tier 2 and 3 cities driving e-commerce growth

GoKwik's data reveals that a substantial 77% of orders in the past year originated from tier 2 and 3 cities, a trend that is predicted to persist. The partnership will help capitalise on this trend, enhancing the payment experience for customers, whether they prefer prepaid or COD transactions.

“We are committed to providing our partner brands with means to enable their high-speed growth. This partnership with Easebuzz is one of the core steps in that direction. With an Easebuzz-powered holistic payments solution at the core of our intelligence-backed checkout, brands have witnessed significant success across the shopping funnel. As the festive season reaches its prime, this collaboration will continue to prove fruitful for our partner brands’ success during this period and beyond as target shoppers continue to access both prepaid and COD payment modes," said Chirag Taneja, Co-Founder & CEO, GoKwik.

Offering businesses a smooth onboarding process

GoKwik said the partnership also offers ecommerce businesses a smooth onboarding process, automated transaction reconciliation, round-the-clock merchant support, same-day settlements, and instant refunds.

“We are delighted to support GoKwik in their mission to revolutionise the eCommerce landscape. Through our technology solutions and comprehensive payment APIs, we are offering GoKwik merchants the ability to accept online payments through multiple modes and experience best-prepaid success rates. We are also providing them a seamless onboarding process, enabling their merchants with a superior shopping experience,” said Rohit Prasad, MD & CEO, Easebuzz

What does GoKwik do?

Founded in October 2020, GoKwik offers a comprehensive suite of intelligent tools designed to help e-commerce platforms reduce return-to-origin (RTO) cases and increase profitability. By minimizing return losses on cash-on-delivery (COD) orders, The startup aims to empower D2C brands to expand their COD serviceability nationwide.

Recently, It partnered with Kartify, an ANS Commerce platform (a Flipkart company), to allow brands in the Kartify network access to its full-stack checkout services.