Groww becomes the world's most downloaded investing app: Sensor Tower

India’s stockbroking giant Groww has become the world’s most downloaded investing app after crossing 100 million global downloads, according to the Sensor Tower’s latest App Performance Insights report. 

The Bengaluru-based company, which was recently listed on Indian stock exchanges, is now the first and fastest homegrown investment platform to achieve the milestone.

The report shows that investing apps have become central to how users engage with global financial markets. Groww led the Top 10 Investing Apps by Global Downloads in 2025, ahead of Angel One, Olymptrade, Exness Trade, Jar, Upstox, ExpertOption, Trade Republic, Robinhood, and iFinD / Flush. 

On the crypto side, Binance topped global crypto downloads, followed by Pi Network, World App, Trust, Bybit, Coinbase, OKX, Crypto.com, Phantom, and CoinDCX.

The report highlights shifting user behavior driven by low-cost brokerage models, education content, easy onboarding, and increasing financial literacy.

The landscape for investing apps varies widely across countries. The United States is led by Robinhood, Fidelity, and Acorns, while China is dominated by iFinD / Flush and Eastmoney. Japan favors Rakuten Securities Wealth Builder and iSPEED, while South Korea users primarily adopt Mirae Asset, Kiwoom Securities, and KB Securities.

In India, the top downloaded apps in 2025 were Groww, Angel One, Jar, Upstox, Olymptrade, and Dhan.

Sensor Tower’s audience data shows that investing apps have a clear male majority of users globally. Markets such as South Korea (38% female), Japan (25%), Singapore (25%), and the US (22%) report the highest female participation.

In contrast, high-growth markets like India and Vietnam show female participation between 13% and 17%. Age data shows the 25-44 group dominates usage across markets. More mature markets such as Japan, South Korea, and the US have a larger share of users aged 35-44 and 45+, while emerging markets Indonesia, Thailand, and the Philippines show strong adoption among 18-24-year-olds.

Groww’s user surge is supported by strong quarterly momentum. The platform’s downloads have increased steadily since 2019, with peaks during 2023 and 2024 driven by high retail investor activity.

The company’s growth is tied to its simple design, transparent fee structure, and educational product features, helping first-time investors start with low barriers.

Sensor Tower notes that India now stands with the US, China, and Southeast Asia as one of the fastest-expanding markets for digital investment platforms.