Groyyo appoints Smita Verma Kansal, Alessandro Bertini as CBO, VP Commerical

Groyyo, a cross-border manufacturing and supply chain enablement platform in the fashion and lifestyle sectors, has announced the appointment of two senior industry veterans to its leadership team.

The company has appointed Smita Verma Kansal as the Chief Business Officer (CBO) and Alessandro Bertini as Vice President – Commercial. 

Smita Verma Kansal joins as Chief Business Officer

Smita Verma Kansal, previously Senior Vice President and founding member of Geniemode, brings over 26 years of experience in sourcing and operations leadership to Groyyo.

Groyyo, a cross-border manufacturing and supply chain enablement platform in the fashion and lifestyle sectors, has announced the appointment of two senior industry veterans to its leadership team.

The company has appointed Smita Verma Kansal as the Chief Business Officer (CBO) and Alessandro Bertini as Vice President – Commercial. 

Smita Verma Kansal joins as Chief Business Officer

Smita Verma Kansal, previously Senior Vice President and founding member of Geniemode, brings over 26 years of experience in sourcing and operations leadership to Groyyo.

As CBO, Kansal will focus on expanding the company’s global presence, particularly in the U.S. market, and strengthening its partnerships with major brands like Mango, Next, and Inditex.

She also brings expertise in leading strategic operations across Bangladesh and India for UK, European, and U.S. markets.

“It is my pleasure to come onboard a dynamic and young company like Groyyo, where we are striving to add value to the textile manufacturing supply chain with technology," Kansal said.

Alessandro Bertini joins as Vice President – Commercial

Alessandro Bertini, fondly known as Alex among his colleagues, has been appointed as Groyyo’s Vice President – Commercial. Bertini comes with a wealth of experience from his previous roles with renowned fashion brands such as MANGO, Massimo Dutti, and Zalando.

His deep industry connections and expertise in business development and assortment strategies are expected to play a pivotal role in expanding Groyyo’s commercial footprint and brand tie-ups.

Bertini’s vast experience in the fashion industry, including managing business partnerships with brands like Esprit and Benetton, will support Groyyo’s mission to help small and medium enterprises (SMEs) in the manufacturing sector expand their global reach.

Focused on expansion and innovation

Under the leadership of Kansal and Bertini, Groyyo aims to continue its mission to digitize and enable over 20 million SME manufacturers across Asia. By leveraging their extensive expertise in manufacturing and sourcing, the two executives are expected to drive Groyyo's international growth and enhance its platform solutions.

The company is focused on using technology to streamline the supply chain and increase efficiency for SMEs, helping them tap into global markets.

“The opportunity to bring technology to millions of SME Manufacturers across Asia has always been core to our vision,” said Subin Mitra, Co-founder and CEO of Groyyo.

"Having grown our gross margins to 15% in FY24, we are very excited to strengthen our leadership team with the appointment of Smita and Alex in key roles. Their vast experience in building scale in manufacturing and sourcing solutions across Asia adds a well poised growth path towards our mission to enable SME Manufacturers to take their business global," Mitra added.

Groyyo's market presence?

Founded in July 2021 by Subin Mitra, Pratik Tiwari, and Ridam Upadhyay, Groyyo is an automation platform designed specifically for manufacturers, uniting millions of manufacturing MSMEs on a single platform to help them expand their businesses.

The company claims to work with over 500 manufacturers in more than 175 product categories in over ten countries.