Gurugram-based electric ride-hailing service startup BluSmart enters UAE market

BluSmart, South Asia’s largest all-electric ride-hailing service and EV charging infrastructure network, has announced its entry into the United Arab Emirates (UAE) with the campaign #RideSmartDubai.

The move marks BluSmart’s first international expansion. The startup claims it is the UAE’s first “100% electric full-stack premium limousine service”.

By entering the UAE market, BluSmart aims to contribute to the region's shift towards sustainable transportation solutions.

What services will BluSmart offer in Dubai?

BluSmart’s chauffeur-driven luxury service in Dubai will start with a fleet of premium Audi e-tron cars.

The service boasts industry-first features, including zero driver cancellations, flat and transparent upfront pricing, on-time arrivals, and a CO2 tracker that shows the amount of CO2 saved after each ride. 

The company’s services cater to Dubai’s diverse population, offering city rides, airport rides, hourly rental bookings within the city, and drop-offs to other Emirates. Customers can book these services through the BluSmart App available on Apple App Store and Android Play Store.

What are the company’s goals and mission in the UAE?

Commenting on BluSmart’s international expansion, Anmol Singh Jaggi, Co-founder of BluSmart, highlighted the UAE's role in innovative urban development and sustainable solutions. Jaggi stated, “The UAE has truly been a game changer for mobility and sustainable solutions, setting a remarkable precedent for innovative urban development. We are thrilled to bring BluSmart’s sustainable business model and customer-centric offerings to the UAE’s mobility market.”

He further emphasized BluSmart’s mission to "Decarbonize Mobility at Scale" and provide residents and visitors with convenient, reliable, and environmentally conscious transportation options. 

How does BluSmart plan to enhance the user experience?

BluSmart’s platform is designed to enable seamless booking, efficient route optimization, and real-time monitoring to ensure a hassle-free and enjoyable ride.

The company offers 24/7 customer support in both English and Arabic, guaranteeing immediate assistance for customers whenever required.

Sreejith Hrishikesh, VP – Business and Country Head – UAE, BluSmart, stated, “At BluSmart, our goal is to be the preferred limousine service in Dubai, offering customers a truly premium experience. The #RideSmartDubai campaign is designed to resonate with users looking for dependable, safe, and luxurious travel options.”

What are BluSmart's achievements and future plans?

In India, BluSmart operates a fleet of over 7,500 electric vehicles, having completed more than 15.1 million emission-free trips and saving 36 million kilograms of CO2 emissions since its inception in 2019. The company has 50 EV charging hubs spanning over 1.8 million square feet, with more than 5,000 fast and slow EV charging stations powered by green sources.

Regarding future plans, Anmol Jaggi added, “While the UAE is our first step in the Middle East, we also aim to expand to other parts of this region by partnering with governments, businesses, corporates/brands, and consumers, to build a greener, more sustainable future for all.”