Homegrown smartwatch brand Noise acquires SocialBoat to enhance Women's wellness

Noise, a homegrown smartwatch and connected lifestyle brand, has acquired the AI-powered women’s wellness platform, SocialBoat, for an undisclosed amount.

The acquisition will enhance Noise’s technological offerings, specifically for its flagship smart wearable, the Luna Ring.

The integration of SocialBoat’s expertise is expected to propel the development of Noise's wellness and health tracking capabilities, particularly focusing on women’s health.

What does SocialBoat do?

SocialBoat, which is known for its deep expertise in AI and women’s health, utilizes AI-powered algorithms to analyze data from various sources, including wearables.

This allows the platform to offer personalized recommendations for nutrition, fitness, menstrual health, and overall well-being.

Leveraging SocialBoat's capabilities to redefine consumer experience 

Noisa will leverage SocialBoat's capabilities to redefine the consumer experience of its Luna Ring, enhancing its health tracking analytics and integrating AI to support the overall well-being of women.

The move is part of Noise’s broader strategy to advance innovation in smart rings, enabling users, particularly women, to achieve their full potential and "rise to brilliance."

SocialBoat CEO joins Noise's innovation team

The acquisition aligns with Noise’s recent introduction of AI features in its Luna Ring, making it the first brand globally to incorporate AI into a smart ring.

With SocialBoat’s technology, Noise plans to enhance the overall user experience of its Luna Ring, focusing on advanced health and fitness metrics.

Swapnil Vats, Co-founder and CEO of SocialBoat, has joined Noise’s innovation team, bringing his expertise in leveraging AI in the wellness domain to further develop the Luna Ring's capabilities.

Leadership comments

“We firmly believe that this strategic acquisition will propel innovation in Luna Ring. Luna Ring was launched to transform the lives of users profoundly, and in our commitment to nurturing the Luna ecosystem, we recently brought AI to Luna Ring, becoming the first brand to enable smart rings with AI. We will continue to take steps to further enhance the overall smart wearable experience," said Amit Khatri, Co-founder of Noise.