Honasa Consumer elevates Vipul Maheshwari to SVP of Product and Data Analytics.

Honasa Consumer, the parent company of renowned beauty and personal care brands such as Mamaearth, The Derma Co., and Aqualogica, has announced the promotion of Vipul Maheshwari to Senior Vice President (SVP) of Product and Data Analytics.

Vipul has been an integral part of Honasa for the past four years, bringing extensive experience in analytics and data science to manage the complete data lifecycle—from efficient collection to advanced analysis.

In his new role, he will continue to lead the integration of advanced analytics for product development as the Varun Alagh-led company sharpens its focus on data-driven innovation to monitor business performance.

Maheshwari’s journey to senior leadership

An alumnus of the Indian Institute of Technology (IIT), Delhi, Maheshwari holds a master's degree in mathematics and computer science.

Before joining Honasa, he worked with Delhivery and Global Analytics India, where he spearheaded data-driven solutions. 

“Data-driven decision-making has always been at the core of our growth, shaping how we understand and serve our customers. Maheshwari’s expertise in turning complex data into actionable insights has been instrumental in our growth journey. He has been working with a leadership mindset for years, and this role is a natural next step for him,” said co-founder and CEO Varun Alagh.

In his elevated role, Maheshwari aims to leverage advanced analytics for personalized consumer experiences.

"The beauty and personal care industry is at an exciting intersection of product advancement and technological innovation. I’m honored to lead Honasa’s efforts in leveraging advanced analytics and product development to create more personalized, efficient, and delightful experiences for our consumers," he said.

Challenges and new appointments

Honasa’s elevation of Maheshwari comes at a critical time. The company reported a 7% dip in operating revenue, amounting to Rs 462 crore in the September quarter (Q2FY25), with a net loss of nearly Rs 19 crore compared to a Rs 30 crore profit in the same period last year.

Despite this setback, Honasa continues to invest in strategic roles to support its growth ambitions.