HR tech startup Advantage Club raises $3.3M additional funding

Advantage Club, a Gurugram-based HR Tech startup, has raised an additional $3.3 million funding as part of its Pre-Series A round led by Jetty Ventures, Earlsfield Capital, SMC Advisors, and others. So far, the HR tech startup has scooped nearly $5 million in its pre-Series A round.

With this current round of funding, Advantage Club aims to expand its operations worldwide and include more tech-led products and features in its offerings. The startup also plans to continue investing in artificial intelligence (AI) and machine learning (ML) to improve its product offerings.

Speaking on the development, Sourabh Deorah, Co-founder & CEO of Advantage Club, said, "The latest influx of funds will help us bolster our presence internationally and help us hire the right talent to manage our operations globally." We want to be the SEA and MENA market's single global platform for employee engagement and financial wellness."

Founded in 2014, Advantage Club claims to work with over 370 companies in over 60 countries, including Concentrix, Teleperformance, Hexaware, EY, Target, and others. It is currently pursuing a $13 billion revenue opportunity in India, Southeast Asia, the Middle East, and North Africa.

The startup recently announced plans to increase its workforce from 70 to 170. Hiring will take place in a variety of fields, including sales, marketing, and technology.

"As we approach the endemic, the long-term impact we have seen during these trying times is that the value of digitization has increased significantly. As working from home has become more common, cross-border collaboration within companies has increased, and the need for employee engagement has become truly global," Co-founder & COO Smiti Deorah said.

"We will continue to solve this problem by developing global products that cater to HR teams all over the world, resulting in higher retention and productivity," she adds.

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