Hyderabad-based AI startup Zithara.AI appoints Ravi Bhushan Ojha to lead retail AI innovation

Zithara.AI, a Hyderabad-based AI startup, has announced the appointment of Ravi Bhushan Ojha as Vice President of Product Engineering. In his new role, Ravi will lead the evolution of Zithara’s core technology offerings, focusing on customer acquisition, engagement and support automation, personalization, and real-time decision-making.

A seasoned technology leader, Ravi brings over 14 years of experience in enterprise software, cloud architecture, and AI-driven SaaS product development. He previously held leadership positions at Caliber Technologies, where he played a pivotal role in building scalable enterprise platforms and driving digital innovation on scale.

What does Zithara.AI do?

Zithara.AI, founded in 2021 by Sridevi Reddy and Varun Kashyap in Hyderabad, is focused on revolutionizing offline retail by equipping India’s local businesses with intelligent, AI-driven technology. The startup's unified platform integrates lead management, customer intelligence, voice analytics, and omnichannel communication, enabling smarter sales, personalized marketing, and deeper customer engagement.

Leadership comments

Varun Kashyap, Co-founder of Zithara.AI, remarked, “Ravi’s arrival marks a new chapter in our growth story. His engineering depth and innovative mindset align perfectly with our mission to build practical, AI-first systems that help offline first omnichannel Retailers thrive in the next era of AI-enabled digital world.” 

Sridevi Reddy, Co-founder of Zithara.AI, added, “As we expand from Hyderabad to international markets, Ravi will be instrumental in shaping products that understand the real-time needs of everyday businesses. Our vision is to bring intelligent engagement to the forefront — whether it's a boutique jeweler, a neighborhood salon, or a growing retail chain.” 

Ravi Bhushan Ojha said, "Zithara represents a rare and exciting opportunity to bring cutting-edge technology to sectors often overlooked in the digital transformation narrative. What drew me to Zithara is its bold yet clear vision — to place intelligent engagement at the core of everyday businesses, not just large enterprises. I’m especially inspired by the company’s focus on grassroots innovation — empowering jewelers, salon owners, and local entrepreneurs with AI solutions that are human, adaptive, and actionable. These are the businesses that form the economic backbone of our communities, and they deserve tools that are simple, powerful, and designed for real-world impact."

"As we build for scale, my focus will be on crafting technology that blends engineering excellence with intuitive design — products that are easy to adopt and make a difference right where it matters: at the counter, on the floor, and in every customer interaction," Ojha added.