IBM expands partnership with Adobe to help brands improve supply chain via AI

Technology company IBM has revealed its plans to expand its partnership with Adobe in order to assist brands in improving their content supply chains using advanced AI technology.

IMB said the collaboration will involve the use of Adobe's Sensei GenAI services and Adobe Firefly, a collection of creative generative AI models that are currently in beta testing. To support clients in navigating the complex landscape of generative AI, IBM Consulting will offer a new range of Adobe consulting services, the company said in a release. 

By utilizing Adobe's AI-accelerated Content Supply Chain solution and IBM Consulting services, clients can establish an integrated content supply chain ecosystem, the company said. The company further said that the ecosystem will promote collaboration, enhances creativity, boosts efficiency, automates tasks, and improves visibility for stakeholders involved in the design and creative projects.

"We're seeing incredible momentum in AI adoption as more brands turn to generative AI to create seamless and highly personalized customer experiences to drive growth and improve productivity," said Matt Candy, global managing partner, IBM iX Customer & Experience Transformation, IBM Consulting. "By expanding our strategic partnership with Adobe, we can help marketers more effectively design AI-powered experiences while establishing appropriate guardrails, so the AI is built on trust and transparency principles to promote brand consistency and integrity."

IBM also said that its Consulting partnership with Adobe will benefit enterprise customers by providing access to a team of experts, including 21,000 data, AI, and experienced consultants. These consultants will assist clients in effectively implementing generative AI models, such as Firefly, which focuses on generating images and text effects.

Additionally, clients will have access to Sensei GenAI services, which simplify marketing workflows to increase productivity and is embedded within Adobe's enterprise applications. In a recent announcement, IBM Consulting unveiled its Center of Excellence for generative AI, which comprises over 1,000 consultants specializing in this field.

These consultants are well-equipped to support clients in their business transformations, utilizing enterprise-grade AI technology from Adobe, IBM, and other partners within the ecosystem.

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