iD Fresh appoints Gaurav Kwatra as its chief marketing officer (CMO)

iD Fresh Food, a prominent name in India’s fresh food segment, has appointed Gaurav Kwatra as its Chief Marketing Officer (CMO).

With over two decades of experience in food and beverage marketing, Kwatra is set to lead the company’s marketing strategies, expand its market presence, and enhance customer engagement.  

Kwatra has had an illustrious career with industry giants like Nestlé and Britannia. At Nestlé, he held leadership roles, including senior brand manager for beverages and marketing manager.

He also spearheaded projects like the Innovation Acceleration Team. Earlier, at Britannia, Kwatra climbed the ranks from area sales manager to group product manager, focusing on market segmentation, product innovation, and team leadership.  

Bringing expertise to drive growth

Known for launching impactful marketing campaigns, Kwatra has a proven track record of transforming brands and driving significant growth.

"I am excited to join iD Fresh at such an important time in the company’s growth journey. iD Fresh has built a solid brand with a strong sense of commitment to delivering high-quality, clean, fresh food products. What resonates most with me is the bedrock of strong values on which the company is being built. I look forward to enhancing iD Fresh’s market presence and creating deeper connections with our consumers," said Gaurav Kwatra, CMO of iD Fresh Food.

Rajat Diwaker, CEO of iD Fresh Food, said, "We are thrilled to welcome Gaurav Kwatra to the iD Fresh family. With his deep expertise in brand-building and innovation across global and Indian markets, we are confident that Gaurav will bring a fresh perspective and energy to our journey. His track record of success and passion for driving consumer-centric strategies align perfectly with our mission to bring clean, high-quality fresh food to every household."