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'In 2014-15, only 2-3% of our customers were women. Today, that number is...': Zerodha CEO Nithin Kamath

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Jaya Vishwakarma
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Zerodha CEO Nithin Kamath said the share of women investors on the platform has grown sharply over the past decade, from just 2-3% in 2015 to about 30% today.

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Kamath, in a post on X (formerly Twitter), said he was surprised by the increase and conducted a small survey of customers to understand the shift.

“I still remember that around 2014–15, only 2–3% of our customers were women. Today, that number is about 30%. When I saw this spike, I was surprised and wanted to understand what had changed. So we ran a small survey among a couple of hundred customers,” Kamath wrote.

The survey revealed that roughly half of the women use their accounts independently, while the other half have accounts managed by husbands, brothers or children.

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“The fact that half of the accounts are self-managed is a good start, but this needs to change significantly,” Kamath said, adding that the company is encouraging women to take charge of their finances through initiatives such as In Her Interest and Ladies Who Lead.

The trend at Zerodha mirrors a wider shift in India’s investment landscape. Industry data shows that assets managed on behalf of women in mutual funds more than doubled from Rs 4.59 lakh crore in March 2019 to Rs 11.25 lakh crore by March 2024, with women now accounting for nearly a quarter of the investor base.

A joint study by CRISIL and AMFI also found that women are increasingly adopting a long-term approach, with their share of mutual fund assets held for over five years rising from 8.8% to 21.3% over the same period.

Netizens reaction

Kamath's post received over 100,000 views, and many comments highlighted the importance of digital literacy among women.

“Interesting.  Perhaps wider access to digital literacy and financial independence played a role.  It would be fascinating to see further research,” a user wrote.

“Create a hedge fund in which women can invest their monthly amount minimum starting from Rs 500 and provide them returns which is more than FD but less than a SIP at the end of the year Immediate withdrawal facility should be also given Also it should be done according to the per capita income of women across various states,” another suggested.

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