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In a first-of-its-kind move, the Indian government-backed Open Network for Digital Commerce (ONDC) has launched a service that lets devotees across India receive prasad from the Maha Kumbh without travelling to the holy sites.
Through Waayu, a seller network participant, devotees can now order prasad from the Bade Hanuman Ji Temple in Prayagraj and the Ayodhya Temple in Ayodhya using leading buyer apps such as Paytm, Snapdeal, Easypay, DigiHaat, MyStore, and Rubaru.
Prasad from temples
For Ayodhya, the prasad is sourced from Ayodhya Halwai Kalyan Samiti and prepared locally in Ayodhya Dham using the purest ingredients — besan and ghee.
Prasad from Prayagraj is sourced from a producer near the sacred Triveni Sangam, close to the Bade Hanuman Ji Temple. It is made with pure ghee and besan to ensure authenticity and reverence.
Nationwide service with 7-day delivery
The prasad delivery is facilitated by logistics participants on the Network ensuring PAN India shipping with a 7-day turnaround time. The service, which commenced on 13th January 2025, is available nationwide and will continue beyond the Maha Kumbh.
T Koshy, MD & CEO, ONDC said, “The Maha Kumbh is a highly significant spiritual occasion for millions of Indians, and we are honored to facilitate their connection to this sacred event through the ONDC Network. By enabling the delivery of prasad from iconic temples, we are leveraging digital commerce to bridge distances and enhance accessibility, making this divine experience more inclusive. This is just a start to the much larger canvas of Spirituality covering fields and subjects like astrology and numerology as well including associated products and services and is not limited to just those linked with religion."
ONDC is a Section 8 company set up by the Department for Promotion of Industry and Internal Trade under the Ministry of Commerce and Industry.