Indian wearables brand Boult rebrands as GoBoult, targets Rs 1,000 crore revenue in FY26

The Indian wearables brand Boult has rebranded itself as GOBOULT following a strong fiscal year, in which it closed FY25 with Rs 800 crore in revenue, nearly double what it reported two years ago. The company is now aiming to reach Rs 1,000 crore in FY26.

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Varun Gupta, the co-founder of GOBOULT, said, "Boult has always been more than a brand to me; it started as a passion project, something I built from scratch with heart, hustle, and belief and with GOBOULT, it’s not just a new name; it’s a personal milestone. We are changing the way we think, operate, and build. GOBOULT is a brand that aligns with and is prepared for the pace and personality of the next generation."

"The rebrand reflects our commitment to moving faster, thinking bigger, and taking Indian innovation global. For me, this is not just about keeping up with change but leading it. GOBOULT is a rebuild, a reboot, and a step toward creating a global Indian tech brand that’s as bold as the youth we serve," Gupta added.

GOBOULT said it is advancing into the Rs 2,000+ average selling price (ASP) segment, where it will provide a product portfolio that prioritises design and places a greater emphasis on wearables, fashion-aligned audio devices, and tech-driven personal gear. The brand is bolstering its premiumization strategy by prioritising product innovation, Gen Z design sensibilities, and an omnichannel presence, the release notes.

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Notably, the brand will increase its retail presence from 3,000 to over 30,000 stores in general trade, modern retail, and experience-first formats over the course of the next 18 months.

It is allocating a sum of Rs 25 crore to R&D and design innovation, with a particular focus on the development of an AI-first company, building more intelligent hardware, the deeper integration of software, and the creation of intuitive user experiences. Furthermore, it plans to build up its engineering and design teams to facilitate this expansion.

GOBOULT is presently in the process of preparing for international expansion by next year, with an initial focus on the United States, Europe, Southeast Asia, and East Asia. The new name and identity have been developed to resonate with both Indian and global audiences, positioning GOBOULT as a personal tech brand that is prepared for the future, it said.

"We are coordinating to ensure that all touchpoints of our business deliver a premium experience, including the retail floor, packaging, and product. Our expanded retail presence, robust product pipeline, and global expansion strategy position GOBOULT for its next growth chapter as we build toward our Rs 2,000 crore vision by 2030," said Tarun Gupta, Co-founder of GOBOULT.