India’s edtech major Byju’s, which recently raised $800 million in a private equity round, today announced it has been named as the official sponsor of the upcoming FIFA World Cup Qatar 2022.
Through this partnership, Byju’s will be leveraging its rights to the FIFA World Cup 2022™ marks, emblem, and assets, and run unique promotions to connect with passionate football fans around the world.
It will also create engaging and creative content with educational messages as part of a multifaceted activation plan, the release said.
“FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world,” said Kay Madati, FIFA’s Chief Commercial Officer.
“We look forward to supporting the promotion of BYJU’S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament,” Kay adds.
Speaking on the development, Byju Raveendran, Co-founder & CEO of Byju’s, said: “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership.”
With 150 million learners around the world, BYJU’S said it has been a global leader in technology-driven, personalized, and engaging educational content and products.
Within a decade of its launch, the edtech major has expanded to cater to a large student community globally – from K-12 and competitive exam preparation to early learning and coding to professional upskilling courses – with diverse offerings from Osmo, Tynker, Epic, Great Learning, Aakash, and Toppr.
Byju’s claims to have 3.4 million students from underserved communities with digital learning in India and aims to reach 10 million students in India by 2025. Currently, it is offering its services in over 120 countries.
The FIFA World Cup Qatar 2022 will take place from 21 November to 18 December 2022.