Infibeam Avenues’ CCAvenue partners with ShopSe India for its BNPL facility

Fintech company Infibeam Avenues has announced a collaboration between its flagship digital payments platform, CCAvenue, and ShopSe India, a wholly digital-first EMI/BNPL marketplace.

The partnership offers a flexible payment option to consumers nationwide while completing payments on innumerable merchant websites powered by the CCAvenue payment gateway. 

Buy Now, Pay Later (BNPL) provides ready credit, which allows shoppers to buy expensive items and achieve their aspirations. BNPL’s rapid growth in India is due to its simplicity and digital accessibility over traditional manual credit options.

Pallav Jain, Co-founder & CEO of ShopSe India and Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd, inked the agreement on the side-lines of The Global Fintech Fest (GFF) 2024, Mumbai. 

Leadership comments

“By teaming up with end-to-end affordability platform ShopSe India, CCAvenue will be able to tap into an increasingly popular payment option for the benefit of its mammoth merchant base,” said T. Nandakumar Menon, Sr. Vice President - Alliances and Operations, Infibeam Avenues Ltd.

"Our merchants will soon be able to reach out to a larger universe of consumers, comprising millions of ShopSe’s users in order to drive revenue considerably. They can provide their customers the convenience of a swift and seamless checkout along with the flexibility of easy repayment at a later date.”

Pallav Jain of ShopSe India, said, “ShopSe is dedicated to providing a frictionless endto-end digital affordability option to millions of consumers across the country when shopping on lakhs of business websites in India. Our strategic alliance with CCAvenue will help consolidate our digital finance platform, empowering our customers with an affordable, user-friendly means of payment for high value products.”

What does ShopSe do?

ShopSe is an instant, no-cost EMI or pay-later service that specializes in providing a common digital marketplace to lenders, retailers, and customers making purchases online or at stores.

The company is revolutionizing point-of-purchase lending by bringing together consumers' needs and lenders at the time of purchase, helping the retailer close a sale.

It claims to be the only Indian fintech platform that provides instant customizable credit solutions to new to credit customers by digitally examining real time credit eligibility without any tedious documentation processes.

Since its inception in 2020, ShopSe has partnered with over 200 brands and is present at over 50,000 retailers across India.