Influencer marketing platform Do Your Thng raises $150K led by Mumbai Angels

• Do Your Thng, a branded content marketplace has received fresh funding of $150k in the latest funding round led by Mumbai Angles.
• The new funding came to the company after investors saw a major shift of brands from traditional branding to digital marketing and advertising.
• The fresh funding will be used to strengthen the platform efficiency, reduce the amount of manual intervention required, and simplify the process of creating branded content.

Gurgaon-based Do Your Thng, a branded content marketplace has confirmed that it has raised fresh funding of $150k in a funding round led by Mumbai Angles with participation from Faad Network and Angel Bay. This is the second funding deal taken place for Angel Bay in DYT.

With the fresh funding, Do Your Thng is planning to fuel its fuel next growth phase and help accelerate the expansion of its influencer marketing tech platform.

“The fresh funding is very crucial for improving the performance of platform’s technology with an aims to ameliorate users experience, making the process of operating platform easy for content creators to follow what they love and marketers to access unique digital content,” said Hemant Dua, Co-founder, and Chief Growth Officer, DYT.

“Mumbai Angels has a very successful track record of partnering with startups. More than the fresh round of investment, it is their network and expertise in scaling companies and improving products that makes them a natural partner for us as we continue to be the technological bridge between brands and creators,” added Ankit Agarwal, Founder, and CEO of Do Your Thng.

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Set up in 2018 by Ankit Agarwal, headquartered in Gurgaon, a platform that is helping brands to get personalized content at scale with quick turnaround time backed by data, and an ROI-based approach. According to the content creators, this platform is helping them get in touch with brands for work and brand collaboration. At the same time, marketers capitalize on brand advocates – creators who are authentic product users and give genuine brand recommendations to their community.

The platform succeeded to gain popularity after got trusted by some of the biggest brands, including MasterCard, Nescafe, Lays, Havells, Marks & Spencer, Logitech, Hershey’s, Royal Sundaram, and Klairs, DYT claims to have 4X growth in terms of revenue since last financial year, despite the pandemic outbreak. The company is accumulating to have the same or better growth rate in coming years.

Nandini Mansinghka, Co-Promoter, and CEO, Mumbai Angels Network, said, "Digital marketing is growing rapidly and influencer marketing is slowly taking center stage in the success of many brands. DYT platform is focussing on making the whole process of creating branded content easier through their tech platform connecting creators with brands, thereby increasing the digital footprint of brands."

The funding comes at a time when investors saw a major shift of brands from traditional branding to digital marketing and advertising. The fresh funding will be used to strengthen the platform efficiency, reduce the amount of manual intervention required, and simplify the process of creating branded content, the firm added.

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