ISN Exclusive: Zomato to turn riders and delivery bags into ad spaces to boost revenue streams

As competition heats up, tech companies are looking at new ways to earn more money. In the latest move, food delivery giant Zomato has initiated conversations with companies and said that it is finding new ways for brands to advertise with Zomato, sources with privileged information told IndianStartupNews (ISN). 

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Zomato is likely to turn delivery executives and their food delivery bags into real estate that can be used to run ads. This move will likely include printing ads on the red Zomato t-shirts that delivery agents carry, or even redesigning Zomato delivery bags that partners carry to run ads for partners, these sources said. 

These ads will be similar to how the BCCI sells ad spots on the Indian team jersey. 

This can be a game-changer as Zomato has 5,09,000 delivery partners who complete over 25 lakh orders per day just in the food delivery space. Its quick commerce business Blinkit delivers around 22 lakh orders on a daily basis. 

“If the company decides to cross-sell this proposition across businesses, then it’ll turn into a whole new revenue line item,” a source told ISN. 

It will result in additional income for Zomato, which is only growing its lead over Swiggy. Zomato is profitable, which only supports its case further. 

Zomato chose not to reply to ISN’s queries. 

If this plan fructifies, the appearance of Zomato’s delivery executives will change from what we have known them to be like. More importantly, it will give Zomato additional money to fight Swiggy, Zepto and others.