Japan's MIXI launches $50M CVC to support Indian early-stage startups

Japan-based mobile entertainment company MIXI today announced the launch of its India-first $50 million Corporate Venture Capital (CVC) with the aim of investing in early-stage startups operating in the entertainment and consumer services sector.

The company believes that India's vast population and rising number of smartphone users will increase the growth of the digital entertainment market in the country.

Tomoharu Urabe, Principal Partner, MIXI Global Investments, Inc., said, “We believe in India’s startup ecosystem especially in the sector of digital entertainment. MIXI is a business operator in social networks and mobile entertainment apps. We are committed to contribute to startups’ growth with our industry knowledge and assets, and positively impacting the startup ecosystem in India."

From FY2019-FY2022, MIXI claimed that it made investments worth around 70 billion yen with the aim of developing new pillars of business and creating synergies with our existing businesses.

The company now plans to use 30 to 50 billion yen on Mergers and Acquisitions (M&A) and capital and business alliances in the three years from FY2023 to FY2025.

"We’re focusing investments on overseas markets, including emerging markets, and are aiming to create global businesses and strengthen global synergies. Under this plan, we will invest in the rapidly-growing market of India and leverage our assets and expertise in our B2C services in the Digital Entertainment area to create synergies with portfolio companies," the company said.

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