New-age digital entertainment and technology company JetSynthesys has acquired a majority stake in Fanory, a startup that helps creators monetise their content, for an undisclosed amount.
As part of the transaction, JetSynthesys has onboarded exTwitter India Head and Fanory’s co-founder, Manish Maheshwari, as President at the Corporate level, JetSynthesys. Fanory will continue to operate as an independent brand led by Maheshwari within the JetSynthesys ecosystem, said Rajan Navani, founder and CEO of JetSynthesys.
Co-founded by former Twitter India head Manish Maheshwari, Fanory is a creator monetization platform that enables creators to monetize their craft on their terms through their community of fans, thereby turning them into micro-entrepreneurs.
The platform connects creators with their superfans through a personalized app, a model similar to how in the eCommerce space, Shopify helps small offline businesses set up personalized digital stores.
Regarding the transaction and new appointment, Rajan Navani, Founder & CEO, JetSynthesys, says, “The social media creators market has grown exponentially, and we see this continuing for the foreseeable future. Fanory’s model is beneficial for creators. It compensates them for their hard work and creativity. With Manish by our side, we look forward to exploring this new avenue and entrenching ourselves deeper into the digital entertainment realm."