Jewellery brand A Little Extra secure Rs 60 lakh investment deal on Shark Tank India S3

A Little Extra is a distinctive jewelry brand based in Guwahati, known for its unique designs that draw inspiration from emotions and elements. 

The brand caters to those who seek originality in their accessories, making it stand out in the market. With a humble beginning, the brand was started with an initial investment of just Rs 5,000, but it has impressively sold over 80,000 products since its inception.

Their extensive collection, featuring more than 500 designs, merges traditional art forms with contemporary aesthetics, all offered at reasonable prices.

To further their growth, they are currently seeking an investment of Rs 48 lakh in exchange for a 6% equity stake.

Who is the founder?

A Little Extra was founded by Diksha Singhi, a native of Guwahati. She successfully grown her jewelry brand from a modest initial investment to a remarkable sales milestone of over 80,000 products.

Diksha's vision for the brand encompasses offering unique, budget-friendly jewelry that resonates with emotions and elements, appealing to those in search of distinctiveness.

The brand has skillfully incorporated traditional art forms with a modern flair, aiming to leave a lasting mark on the jewelry market.

Exploring market size and opportunities

"A Little Extra" ventures into the expansive Indian jewelry market with its over 500 unique designs that marry emotions and elements with traditional and modern artistry.

Starting with a mere Rs 5,000, the brand has seen substantial growth. The Indian jewelry sector, which is known for its rich cultural heritage and diversity, offers fertile ground for innovative brands like "A Little Extra." 

By catering to the increasing demand for affordable, unique jewelry, the brand is well-positioned among consumers who value personalization and cultural connection in their accessories.

Shark Tank India pitches

In a recent episode of Shark Tank India, Diksha Singhi presented "A Little Extra," seeking Rs 48 lakh for a 6% stake, valuing the startup at Rs 8 crore. 

The pitch ignited intense negotiations among the investors, with Ritesh initially matching Singhi's request, sparking a competitive bidding process.

Vineeta's counteroffer of Rs 48 lakh for 8% equity slightly lowered the valuation, but the situation heated up as Anupam joined Vineeta, and Ritesh allied with Aman, maintaining the original valuation. 

The drama escalated when Vineeta and Anupam increased their offer to Rs 60 lakh for 7.5% equity, keeping the valuation at Rs 8 crore, which Singhi accepted.

The negotiations were peppered with Aman's comment, "Good product, bad sharks," adding an intriguing layer to the intense investment negotiations.

According to Diksha Singhi, the raised capital will be used to expand its product range, foray into new markets, enhance technology and infrastructure, and intensify marketing efforts.