Jewellery marketplace Amama raises $250K in a seed round led by She Capital

Jewellery marketplace Amama has raised $250,000 in a seed funding round led by She Capital, India’s most active early-stage diversity fund, with a focus on investing in consumer tech startups led by women.

The brand plans to use the raised capital to boost its digital presence and to uplift its logistics and operations side technologically.

Founded in 2018 by Nikita Gupta 2018, Amama Jewellery is a designer and manufacturer of premium fashion jewellery for women

The brand started with Hand-embroidered jewellery, but at the beginning of 2022, it introduced its 22kt Gold plated brass jewellery. And following the trends, the brand soon became a favourite among celebrities, and fashion influencers like Alia Bhatt, Masaba Gupta, Jacquline Fernandez, Kriti Sanon, Nora Fatehi, Masoom Minawala, and Komal Pandey are just some of the faces that pop up on their social media handle.

With approximately 80 members in the team, Amama said it wants to penetrate more within the Indian market and expand into international markets. The brand aims to deliver the best quality jewels with fair practices keeping sustainability in mind.

In the coming time, It plans to launch its accessory line where the audience can shop for all kinds of fashion accessories under one roof.

“We are thrilled to have Anisha and She Capital on board supporting us as we continue to grow and evolve as a brand,” said Nikita Gupta.

“Amama has always been my baby and I feel blessed to be able to share the love for my brand with She Capital. This funding will allow us to bring our vision to life and create even more beautiful and meaningful pieces for our customers, whom we refer to as Amama Lovers, worldwide. And surely, Amama will soon become a part of every woman’s wardrobe.” added Nikita.

Commenting on the investment, Anisha Singh, Founder of She Capital, said, “We’ve known Nikita for a while now, and absolutely love what she is building and how she has gone about creating a cult following around Amama. We’re excited to be a part of Amama’s growth journey along with this determined entrepreneur."

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