Jewellery startup Mabel raises $1.5M in a seed round led by Whiteboard Capital, others

Mabel, a one-stop jewellery marketplace, has raised $1.5 million in a seed funding round to develop its product and scale teams across all domains. Whiteboard Capital, Sauce VC and Incubate Fund led the round. 

Founded in June 2022 by Anubhav Barsaiyan, Aashish Garg, and Milind Sharma, Mabel is targeted towards customers desiring top brands and designer labels. The startup has aggregated over 50 brands and has 10,000 designs and shipping to over 20K pin codes in the country.

“We aim to build Mabel to be an engaging and seamless shopping platform for the customers and elevate Indian brands to serve a global audience. With this platform, we desire to disrupt the online jewellery shopping experience through brand and product discovery," said Milind Sharma.

He further said that the company will enhance the customer experience by leveraging virtual try-on and AR, bridging the gap between offline and online buying experiences. We are delighted to have the backing and confidence of our investors to help us achieve our vision. While we are currently living in India, we are focusing on going live across the globe shortly.

“For a category like jewellery that is high on the width of applications/needs and multiple considerations for selection, the supply side is driven by individual brands, making discovery and quality curation a significant difficulty. We are excited by the Mabel team’s vision of solving this complicated problem by becoming the destination for jewellery discovery and curation,” said Anshu Prasher, General Partner at Whiteboard Capital.

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