Mukesh Ambani's JioCinema partners with ShareChat and Moj; Here's why

Mukesh Ambani's JioCinema has partnered with ShareChat and its short-form video app Moj. The collaboration aims to showcase a wide array of sports content, including major events like the WPL, IPL, Indian Super League, and the Olympics. 

By leveraging ShareChat and Moj's platforms, JioCinema intends to deepen its engagement with regional content consumers and integrate into their digital consumption habits.

Why ShareChat and Moj?

ShareChat and Moj boast a combined user base of over 325 million, offering a vast audience for JioCinema's sports content. The company believes that the partnership is not just about expanding reach but also about enriching the viewing experience with multi-lingual commentary, multi-cam views, and 4K feeds.

Moj, in particular, is recognized as India's largest homegrown short video platform. It focuses on tier 2 audiences with authentic regional content and the latest technology, including Dolby Vision.

What content can viewers expect?

Viewers can look forward to a mix of live sports events and unique content, including unheard tales, anecdotes, and conversations from dressing rooms, narrated by JioCinema’s experts. Notably, The content will be available in multiple languages, catering to the diverse linguistic preferences of the Indian audience.

The impact of this partnership

This partnership is expected to significantly impact the way sports content is consumed in India. By making digital sports content omnipresent through platforms like ShareChat and Moj, JioCinema aims to reach a wider audience across the country. 

The partnership comes at a crucial time for both JioCinema and Mohalla Tech Private Limited (the parent company of ShareChat and Moj), with the latter facing financial challenges and a decline in monthly active users. However, JioCinema's aggressive moves to enhance its content library, especially in live sports, and the anticipated boost from the Disney-Reliance merger suggest a bullish outlook for its position in the OTT sports market. 

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