Kajal Agarwal, others invest in D2C startup The Ayurveda Co

Direct-to-consumer (D2C) brand The Ayurveda Co has raised Rs 100 crore in a Series A funding round led by Sixth Sense Ventures, startup founders, venture debt funds, and Bollywood actor Kajal Agarwal.

The startup plans to use the raised funds to expand its offline presence, improve product manufacturing, expand research and development, and accelerate digital awareness around Ayurveda and its brand.

Founded in 2020 by Shreedha Singh and Param Bhargava, T.A.C offers ayurveda-based products and has over 100 stock-keeping units (SKUs) across a network of 20 brand outlets and over 5,000 retail stores.

“This Series A funding is a significant milestone for T.A.C and will enable the company to further its mission of bringing Ayurvedic wellness to a wider audience, especially Millennials and Gen Z, to make Ayurveda mainstream,” said Shreedha Singh, CEO of T.A.C.

The brand claims to have witnessed a growth of 300%, along with an omnichannel distributor network across more than 20 exclusive brand outlets, over 5,000 retail touchpoints and online channels.

“T.A.C enjoys a robust online community with Ayurveda at the heart of it. Indians (and humans at large) rely on experiential and assisted purchases for their skin, health and wellness needs. At the cusp of aspiration, affordability and accessibility, within six months, T.A.C has shown stellar retail seeding, expansion and growth pan India,” said Param Bhargava.

Commenting on the investment, Nikhil Vora, founder & CEO of Sixth Sense Ventures, said, “Though there is a huge clutter of digital-first Beauty and Personal Care (BPC) brands, only a handful have been able to get shelf space in the offline world, where ~ 90% of the market still resides. General trade presence is critical to drive real scale for any consumer brand. Having moved offline early, establishing distribution across offline retail formats and geographies, T.A.C is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand.”

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