Kouzina acquires exclusive license to scale Swiggy’s food brands, including The Bowl Company

Kouzina Food Tech, a food services platform, has entered into a strategic agreement with Swiggy for the exclusive license of its digital-first food brands—The Bowl Company (TBC), Homely, Soul Rasa, and Istah.

Under this agreement, Kouzina will manage end-to-end operations, innovation, and growth for these brands. Upon fulfilment of certain pre-agreed conditions, Swiggy will transfer full ownership of these brands to Kouzina.

"This transaction further cements our position as a leading food services company in India and accelerates our growth trajectory," said Gautam Balijepalli, Co-founder & CEO of Kouzina.

"The Bowl Company is a gold standard in digital-first F&B brands, having cracked the code on affordability, consistency, and consumer love. Homely, Istah, and Soul Rasa have also seen fantastic customer loyalty over the years."

Balijepalli said the company will scale these brands and expand into new markets through its asset-light expansion model. Homely is already live in select Bengaluru locations, while The Bowl Company is set to relaunch later this week, with further rollouts planned in other cities.

"Swiggy's food brands, including The Bowl Company, Homely, and others, were launched to address gaps in restaurant supply and meet the demand for variety and convenience in food delivery...With its expansive digital-first F&B platform and asset-light business model, Kouzina is well-positioned to scale these brands to new heights," said Arpit Mathur, VP at Swiggy.

At the centre of the partnership is The Bowl Company, launched by Swiggy in 2017, which offers single-serve meals tailored to Indian palates. Its menu, featuring dishes like Peri Peri Chicken Rice Bowl and Dhaba Style Dal Tadka Rice Bowl, has gained wide popularity among working professionals and students.

Kouzina's market presence

Founded by IIT/IIM alumni and leaders from Ola, Flipkart, and Amazon, Kouzina claims to be one of India's fastest-growing food service companies. In recent years, the company has rapidly expanded its house of brands, now operating with over 250 kitchen partners across 100+ cities.

With this addition, its portfolio now covers the full spectrum of food occasions-from mass-market meals and thalis (Mealy, Homely) to premium bowls and global flavours (The Bowl Company, Istah), as well as regional favourites and indulgences (Vasudev Adiga’s, WarmOven, KaatiZone, MomoZone, Mad Over Parathas & Pakodas).

It also acquired South Indian brand Vasudev Adiga’s and invested in Shark Tank-famed MOPP Foods.