Bengaluru-based legal tech startup Yellow has raised an undisclosed amount in a seed funding round led by Gruhas.
“Yellow has developed a groundbreaking digital Will-making solution that is accessible not just to those with expensive lawyers and wealth management firms, but to everyone. With the vision of making a Will a necessity for every household in India, Yellow is the first Indian-made digital Will-making and Estate planning app that empowers all Indians to plan for their family’s future,” Niranjan Vemulkar, Co-Founder and CEO of Yellow, said.
Founded in September 2021 by Niranjan Vemulkar and Nikhil Varghese with the aim of helping Indians consolidate all their asset information in one place and pass on their wealth to their family members in a smooth and secure manner.
Commenting on the investment, Abhijeet Pai from Gruhas, said, “Given the lack of awareness of the necessity of Wills and Estate Planning, its perceived complexity, and misunderstanding of the Indian Legal system among Indian masses, Yellow provides a unique digital solution that can disrupt a market that has historically been fragmented and unreachable to the masses. We are delighted to invest in Yellow, and back its exceptional founders Niranjan and Nikhil as they make estate planning services more accessible and affordable.”
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