Mamaearth acquires South India's men's personal care brand Reginald Men

Honasa Consumer Limited, a beauty and personal care House of Brands, has entered the men’s personal care segment with the acquisition of a majority stake in BTM Ventures Pvt Ltd, the parent company behind Reginald Men, which was founded in August 2022 by Trisha Reddy Talasani.

Reginald Men, a premium personal care brand for men, offers a curated range of men’s products, across personal care especially sunscreen and serum which is a focus category for Honasa.

As part of the transaction, Honasa will acquire a 95% stake via a secondary purchase at an enterprise value of Rs 195 crore, subject to closing adjustments.

The remaining 5 percent stake will be acquired after 12 months, subject to pre-agreed valuation criteria and closing adjustments.

In the twelve-month period between November 2024 and October 2025, Reginald Men reported topline revenue of over Rs 70 crore, with nearly 25% EBITDA.

The brand has gained traction through what the company describes as a strong understanding of modern male consumers, supported by clean, minimal packaging and a multi-functional product narrative. Its Helios Moisturizing Sunscreen has emerged as the most searched sunscreen for men on Google in India, highlighting growing consumer pull.

The acquisition strengthens Honasa’s presence in South India, where Reginald Men derives the majority of its revenue.

Varun Alagh, Co-founder & CEO, Honasa Consumer Limited, said, “We are deeply inspired by what the Reginald Men team has built in such a short span of time. Their sharp understanding of the modern male consumer, combined with their ability to quickly translate ideas into action, aligns perfectly with Honasa’s long-term vision. The men’s personal care category is evolving rapidly, and Reginald Men’s deep insight into this segment, especially its nuanced understanding of what today’s male consumers seek makes them a strong strategic fit for us.”

Trisha Reddy Talasani, Founder, BTM Ventures Pvt Ltd, said, “Joining hands with Honasa Consumer and its visionary founders, Ghazal and Varun, is a landmark moment for us. Our shared passion for innovation and commitment to excellence forge a strong partnership, and I am excited to collaboratively elevate our brand to new horizons.”

In the quarter ended September 2025, the company reported revenue of Rs 538 crore, up 16.5% from Rs 462 crore in the same quarter last year. Profit after tax stood at Rs 39 crore in Q2 FY26, compared with a loss of Rs 18.56 crore in Q2 FY25.