Mamaearth parent Honasa acquires Cosmogenesis Labs to strengthens its R&D capabilities

Honasa Consumer Ltd., the parent company of well-known personal care brands like Mamaearth, The Derma Co., Aqualogica, and Dr Sheth's, recently announced a strategic acquisition of CosmoGenesis Labs' assets for Rs 4 crore. 

Founded in 2011, CosmoGenesis is a notable player in cosmetic formulation and development within the premium skincare sector.

The acquisition marks a significant step for Honasa in enhancing its research-driven innovation capabilities and underscores its commitment to providing cutting-edge skincare solutions for Indian consumers.

What does CosmoGenesis Labs do?

CosmoGenesis Labs, a sole proprietorship firm, has established itself as a frontrunner in the Indian cosmetic formulation and development industry.

Since its inception, The firm claims to have supported over 5,000 cosmetic and personal care formulations for various businesses across the country.

The R&D team at CosmoGenesis is highly skilled in various aspects of cosmetics, with substantial expertise in natural and organic formulations. The firm operates a fully equipped, state-of-the-art laboratory, showcasing its dedication to excellence and innovation in the field.

Why did Honasa acquire CosmoGenesis Labs?

Ghazal Alagh, CIO and Co-founder of Honasa Consumer Ltd., expressed that the acquisition of CosmoGenesis Labs will exponentially boost Honasa's ability to research new trends more efficiently. 

This strategic move will help Honasa craft best-in-class products and tap into new sub-categories, leveraging CosmoGenesis's cutting-edge research and development capabilities. 

Alagh emphasized, "This acquisition empowers us to tap into new sub-categories, leverage cutting-edge research and development, and ultimately, deliver exceptional value to our consumers."

Rohini Manoj, the founder of CosmoGenesis, shared her excitement about the partnership, stating, “Our shared commitment to innovation and excellence, particularly in botanical ingredients and natural beauty care, ensures that we will continue to create groundbreaking products that our consumers can trust.”