Mamaearth parent Honasa Consumer's CMO Anuja Mishra resigns; here's why

Honasa Consumer Limited, the parent company of popular personal care brand Mamaearth, has announced the resignation of its Chief Marketing Officer, Anuja Mishra, effective at the close of business on June 30, 2025.

According to a filing with the BSE, Mishra is stepping down for personal reasons. Varun Alagh, the company's CEO and full-time director, will take charge as the interim CMO.

Personal reasons prompt departure  

Mishra joined Honasa Consumer in March 2022 and led marketing strategies for Mamaearth, BBlunt and The Derma Co. In an internal email disclosed by the company, she cited personal reasons for leaving her role.

Before joining Honasa, she headed marketing for personal care and hygiene at Godrej Consumer Products and also served in leadership roles in brand management, innovation strategy and sales at major FMCG firms.

"Owing to certain personal reasons, I would like to submit my resignation from the position of Chief Marketing Officer at Honasa Consumer Limited, effective closure of business hours on 30th June 2025," Mishra wrote in a letter.

ESOP expansion and financial performance  

The announcement of her departure comes soon after Honasa Consumer granted 24.61 lakh stock options under its Employee Stock Options Plan (ESOP)– 2018.

The company values the grant at around Rs 57 crore, based on Thursday's opening share price of Rs 232 on the National Stock Exchange (NSE). Each option carries an exercise price of Rs 10 and will convert into one equity share upon vesting.

In the third quarter of the last fiscal year (Q3 FY25), the company reported revenue from operations of Rs 517.5 crore. This marked a 5.9% year-on-year increase from Rs 488.2 crore in the same period a year earlier.