Martech startup One Impression has raised $10 million in a Series A funding round led by video game developer Krafton as it aims to accelerate product development and expand its footprint in other markets, such as United Arab Emirates (UAE) and Southeast Asia (SEA).
Founded in 2018 by Apkash Gupta and Jivesh Gupta, One Impression is an online influencer marketing platform that helps brands find relevant content creators. The startup offers
Prior to the current round, One Impression raised $1 million in January 2022 as part of its Seed round from several angel investors, including Shark Tank India judges Peyush Bansal and Anupam Mittal.
The creators range from individuals in small villages and towns (called micro-ones) who produce content, as well as prominent celebrities and even Bollywood actors that generate more than 100,000 content pieces for over 500 brands in over 10 languages.
So far, It has worked with well-known brands like Cetaphil, Meesho, MamaEarth, and others and helped them in finding creators for influencer-led marketing.
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