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McDonald's joins ONDC
McDonald’s India North & East has joined the Indian government-backed Open Network for Digital Commerce (ONDC) network.
The integration allows McDonald’s menu, including exclusive ala carte and meal options, to be available across various ONDC buyers’ applications.
"With the power of ONDC’s technologically enabled fully integrated inclusive consumer-friendly platform and our strength of high-quality great-tasting food served quickly with a smile every at time, we are committed to build a more profound and meaningful connection with our customers," said Rajeev Ranjan, Managing Director, McDonald’s India – North and East.
Revolutionizing digital commerce
“McDonald’s India integration with the ONDC Network marks a monumental milestone in our journey to revolutionize digital commerce across the country," said T Koshy, MD, and CEO, ONDC.
He said the integration of McDonald’s underscores the growing acceptance and trust that established brands like McDonald’s have in ONDC’s open, inclusive, and interoperable Network. "As more and more brands join us, it amplifies our commitment to empower businesses, foster healthy competition, and provide consumers with unparalleled choice and convenience," he added.
What does ONDC offers?
The ONDC platform, which is backed by the Department for Promotion of Industry and Internal Trade (DPIIT), aims to unbundle the existing closed networks of digital commerce, enabling small businesses to participate more freely.
It offers a relatively cheaper option for food delivery compared to competitors like Swiggy and Zomato, with commissions on ONDC around the single-digit range. Although some have noted the pricing strategy as potentially unsustainable due to network-sponsored discounts, it presents a competitive edge in the digital commerce space.
McDonald’s presence in North East region
McDonald’s, with more than 6,000 employees and around 200 outlets across North and East India, operates through various formats including freestanding restaurants, drive-thrus, and McDelivery.
The operational diversity, combined with ONDC's reach, positions McDonald’s to better serve its customers and expand its reach through the power of technology.
McDonald’s entry into the ONDC network follows the addition of Domino’s Pizza earlier in the year, indicating a growing trend of established brands leveraging ONDC to enhance their digital commerce capabilities.