MediaMint appoints industry veteran Rajeev Butani as Chief Executive Officer

MediaMint, a global AI-powered revenue and media operations services provider, has announced the appointment of Rajeev Butani as the new Chief Executive Officer.

Butani takes over from Aditya Vuchi, the current CEO and co-founder, who will continue to support the company as a member of the Board of Directors.

Background of Rajeev Butani

Rajeev Butani brings a wealth of experience to MediaMint, having served over 25 years with Accenture. His most recent role at Accenture was as the Senior Managing Director and Group Technology Officer for the Communications, Media, and Technology Operating Group globally.

Butani joined MediaMint in 2023 as Executive Chairman, giving him a solid understanding of the company’s business and culture. His leadership is expected to drive the adoption of MediaMint's next-generation services and identify strategic acquisitions to further the company’s vision.

Aditya Vuchi, who has led MediaMint for the past 14 years, said, "As we continue to accelerate innovation and revenue realization for businesses worldwide, we are excited to have Rajeev serve as CEO to guide us through the next phase of MediaMint's expansion."

What does MediaMint do?

Founded in 2010 by Aditya Vuchi and Neelima Marupuru, MediaMint operates with 2,000 employees across offices in San Francisco, New York, Hyderabad, and Krakow. 

The company provides operational support for digital marketing, including ad operations, creative services, and customer services.

Serving over 100 global customers, MediaMint is well-positioned in the growing digital marketing landscape driven by the proliferation of digital channels, enhanced data capabilities, and the increasing popularity of user-generated content.