Meesho revamps Brand Identity to strengthen its positioning

Meesho, a leading e-commerce player backed by Softbank, has recently unveiled a captivating new brand identity to reinforce its position as a cutting-edge platform that promotes inclusivity and equality. The company's redesigned logo showcases a mesmerizing fusion of 'Jamuni' and 'Aam' hues, capturing the essence of India's diverse and vibrant culture.

Delving into the significance of these colors, Meesho explains that Jamuni represents aspiration, while Aam symbolizes warmth and invitation. This brand transformation reflects Meesho's commitment to becoming a truly inclusive and egalitarian e-commerce platform, as stated by the visionary Founder and CEO, Vidit Aatrey.

Aatrey expresses his enthusiasm for the revamped brand identity, highlighting the profound impact of the new color palette and sonic identity on Meesho's current and future brand recognition. Through this strategic rebranding, Meesho aims to fortify its position as a comprehensive platform catering to the diverse everyday needs of Indian shoppers.

Anticipating tremendous opportunities for e-commerce adoption in India, Aatrey envisions that the next phase of growth hinges on making e-commerce accessible to all consumers. Meesho aspires to become the go-to e-commerce platform for the next billion consumers in India, solidifying its position through this brand overhaul.

In addition, Meesho plans to launch a captivating sonic identity available in eight languages: Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia.

This brand refresh aims to accurately mirror the company's current growth and expansive scale as it continues its upward trajectory throughout 2023.

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