Men’s grooming brand Svish onboards Shikhar Dhawan as investor & brand ambassador

Svish, a direct-to-consumer (D2C) men's grooming and hygiene brand, announced its new collaboration with Indian cricketer Shikhar Dhawan.

As part of the partnership, Dhawan will be investing in the startup and assume the role of brand ambassador.

"I am delighted to embark on this exciting journey with SVISH. Their commitment to innovation and quality aligns perfectly with my values. As an athlete, grooming is essential, and I am thrilled to endorse a brand that offers such exceptional products," said Shikhar Dhawan.

What did Svish's founder say about the association with Dhawan?

Welcoming Dhawan to the SVISH family, Jaideep Mahajan, Co-founder of Svish, expressed, "Shikhar Dhawan's association with Svish brings an invaluable dimension to our brand. His relevance and reach in the public domain make him the perfect ambassador for our mission to redefine grooming and hygiene standards. We are excited to have him on board."

Established in 2020 by Ishan Grover and Mahajan during the pandemic. The brand is known for its innovative products, such as the Made-Safe Certified Hair Removal Spray for Men and an Anti-Chafing Roll-On.

Investment and expansion plans

The recent investment round saw participation from Ruchirans Jaipuria and Shikhar Dhawan, among others.

Jaipuria highlighted the company's financial health: "With a reduction in burn rate by over 70%, the company is well positioned to achieve profitability and further solidify its market leadership." Svish is now looking to expand its product range into sexual health and new grooming categories, indicating a broadening of its market approach.

Amitesh Shah, the Group CEO of Da-One Group, which is also invested in Svish, commented on the partnership's mutual benefits. "Shikhar Dhawan's partnership with Svish marks a strategic alignment of values and vision. We at Da-One are keen to engage with exciting startups like Svish and Shikhar's endorsement not only adds star power but also validates Svish's commitment to quality and innovation. It's a win-win situation for both parties," he noted.

Enhancing distribution and accessibility

Manan Chawla, director of sales at Svish, discussed the company's strategic distribution plans. "Our partnership with quick commerce platforms like Blinkit and Zepto is pivotal, reducing delivery time to 10-30 minutes in major cities for swift access to our grooming solutions." This move is expected to enhance the accessibility of Svish products to a wider audience efficiently.