Messaging Software Startup Aampe Raises Rs 13 Crore From Sequoia India Surge

  • Aampe is a Singapore-based startup that embeds experiments within routine messaging to turn consumer communication into a business growth engine.
  • The startup will use the funding for product development to serve global customers.

Singapore-based personalized messaging software startup Aampe has raised $1.8 million (or about Rs 13.2 crore) in funding led by Sequoia India scale-up program Sequoia India Surge.

The startup with fresh funding plans to accelerate its growth momentum and product development to serve the customers globally.

Last week, US-based venture capital firm Sequoia Capital had announced the names of 17 startups, including Aampe, Kyt, Pagarbook, Plum, among others.

The selected startups received a total of $45 million in their financing rounds from Sequoia Surge and other investors.

From the last few months, Sequoia scale-up program is actively investing in startups from industries, including edtech, fintech, consumer tech, health tech, developer tools, B2B marketplaces, and tech for small and medium-sized enterprises.

Commenting on the development, Paul Meinshausen, Co-founder, Aampe, said, “As a data scientist, I’ve struggled repeatedly across multiple companies with the quality of tools for user messaging. Naive automation has been prioritized over reliable inference and quality data generation. We’re building Aampe to make first-class data science serve one of the most important responsibilities of any business: speaking and listening to customers,”

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“While this is true to some extent, the usefulness of data also degrades quickly — and many companies underestimate the importance of continuously generating new and high-quality data. Aampe’s APIs do this and feed that data back into product development at both strategic and tactical levels,” he added.

Founded in July 2020, by Sami Abboud, Schaun Wheeler, and Paul Meinshausen. Aampe uses machine learning to personalize messages and communication for customers, helping businesses drive better customer retention and growth.

Since its inception, Aampe has acquired customers across Asia, including India, Singapore, Myanmar, and Indonesia.

The startup helps product managers to unlock the power of data and continuous experimentation to deliver the business value.

Aiming for seamless integration, Aampe’s APIs, and reinforcement learning pipelines and models can be easily plugged into messaging and communication providers that companies already use. This allows product managers, data scientists, and growth marketers to avoid expensive and time-intensive engineering projects. 

Aampe also has its offices in Antwerp (Belgium) and Raleigh (USA).

with inputs from PTI (Press Trust Of India)

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