Meta launches Meta Verified for businesses in India; Know the pricing

US-based social media giant Meta, which owns Facebook, Instagram, and WhatsApp, has launched Meta Verified subscription plans for businesses in India. 

The service, which was initially tested last year, offers businesses a range of features aimed at enhancing their presence and credibility on Meta’s platforms.

The core components of Meta Verified include a verified badge, enhanced account support, impersonation protection, and additional tools to aid in discovery and connection.

Why did Meta expand Meta verified?

Based on feedback from businesses and market research, Meta expanded its initial test from one subscription plan to four earlier this year.

The company has continuously sought to understand how best to support business needs on its apps.

Business owners have expressed that verification helps build credibility and increases customer confidence in their company. Meta’s enhanced offerings are designed to address these needs and provide businesses with more options to suit their specific requirements.

What does Meta Verified offer to businesses?

The Meta Verified subscription plans come with several benefits designed to enhance business credibility and support. Firstly, the Verified Badge, represented by a blue tick, helps businesses build credibility and trust with their audience.

Secondly, subscribers gain access to enhanced account support, including chat, email, and callback services, ensuring timely assistance for any issues. 

The plans also offer impersonation protection, featuring tools to safeguard against fake accounts, thereby protecting the business's reputation.

Additionally, discovery and connection tools are provided to help businesses grow their presence and connect with customers more effectively, facilitating better engagement and growth opportunities.

Moreover, subscribers can enjoy benefits like adding more links in their Reels and accessing more profile enhancement features as they move up the subscription tiers.

How can Businesses subscribe to Meta Verified?

In India, businesses can purchase Meta Verified subscriptions through iOS or Android. The plans start at Rs 639 per app per month and go up to Rs 21,000 for bundled services with an introductory discount.

Businesses can choose to subscribe individually for Facebook, Instagram, or WhatsApp or opt for a bundled purchase for Facebook and Instagram.

The availability of these plans exclusively through mobile platforms ensures ease of access and convenience for business owners.