Milk startup Puresh Daily raises seed funding from Alfa Ventures, others

• Puresh Daily will infuse the raised capital to expand its product base to 10 Tier-II cities, growing its subscribers base to 20,000 and partnership opportunities with other entrepreneurs.
• The startup offers organic dairy products like Ghee, Paneer, and Milk to over 1,200 subscribers in three cities --- Ranchi, Ramgarh, and Bokaro.
• It also aims to expand into other cities as well.

Ranchi-based organic dairy products provider Puresh Daily has raised Rs 1.2 crore in a seed funding round led by Dhianu Das of Alfa Ventures and Agility Venture Partners.

The startup will infuse the raised capital to expand its product base to at least ten Tier-II cities, growing its subscribers base to 20,000, and exploring partnership opportunities with other entrepreneurs, the statement said.

Founded in 2019 by IIT alumni Manish Piyush and BITS graduated Aditya Kumar, Puresh Daily offers organic dairy products --- Milk, Paneer, and Ghee --- sourced from its eight franchised farms to over 1,200 customers residing in Ranchi, Ramgarh, and Bokaro. Looking at the growth opportunities, The startup also plans to expand into other cities as well.

It offers chemical-free products through value chains augmented by artificial intelligence (AI), which allows them to provide traceable logistics, green packaging, and smart payment options to its customers.

"We're charged with the investors' confidence, as they oversubscribed our startup during this seed round," said, Manish Piyush, Founder at Puresh Daily.

"We expect the Farm to Home space to explode in the coming months. Biggies like Tatas & Reliance are entering the market through investments and acquisitions too. By incubating our business model at Ranchi, we've proved that consumers from the so-called 'Bharat' are ready and willing to pay a premium for such services," said, Aditya Kumar.

"We also want to invest our time and resources in innovation in products and packaging", he added.

Also Read: Foodtech major Swiggy nears $5 billion valuation after $800 million fundraise

Both Manish and Aditya also handles technology, marketing, finance, business and product development for the startup, it said.

Speaking on the investment, Prashant Narang, Founder of Agility Venture Partners, said, "First, milk is a recession-free business, capable of growth in COVID times. It's also highly unorganised, with several dairy farms in dire need of upgradation and market reach. Their idea has enormous potential."

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